- Do you worry that everything you teach or promote has been “done before”? Do you think you have nothing new to add to the conversation, or that everyone has “heard it all before”?
This kind of thinking is the number one killer of new businesses, and it is absolutely not true.
- Wendy’s hamburger chain was conceived long after McDonald’s already had a huge piece of the fast food pie.
- Dominos and Little Ceasar’s exist in the same niche quite well (as do many, many others).
- Marie Forleo, Carrie Wilkerson, Denise Duffield-Thomas and dozens of others all help online entrepreneurs find success.
Clearly, if there were only room for one superstar in any given field, many of our most-loved businesses would not exist today.
So what’s the lesson here? First, there is absolutely room for you.
But let’s take a closer look. If you really think about it, these “competitors” are unique individuals.
You won’t find a Quarter-Pounder wanna be on the Wendy’s menu. And Little Ceasar’s sells itself as the less expensive alternative to other pizza places. Likewise, Marie, Carrie and Denise are not clones of one another. They are very, very different, and because of that, they appeal to completely different audiences.
For new (or even established) business owners, this is a powerful lesson. In order to stand out from the crowd, you need to embrace your unique story, too.
The first step in your journey to your one-of-a-kind business is to discover your “why.” This is an essential question that all successful business owners must be able to answer. Your why might be as simple as more money or more free time, or it might be as complex as wanting to start a charity or spend summers on mission trips. (“Your Story – Your Brand,” takes you through specific steps to help you clarify and articulate your “why.” )
Along with your “why,” comes your story. Your unique background will appeal to your ideal client in a way that no one else’s will.
- What struggles have you overcome?
- What hardships have you faced?
- How have you impacted someone else’s life?
- How has another person impacted you?
Everyone struggles at some point, and when you meet your ideal client (that’s the 4th step in our Planner), she will resonate with your story, and you might just become her inspiration. Where no other offer, service or product has been just the right fit, you will be.
Accomplished entrepreneurs know that true success is found in that magical space where your passions, your goals, and your personality meet. Only when you take the time to get to know yourself well—when you do the “internal work” necessary to discover your unique story—will you find business growth to be nearly effortless.
Not only that, but when you are able to define what makes you unique, you’ll find you naturally appeal to just the right clients at just the right time. Marketing will automatically become easier, your funnel will fill itself, and sales will be painless.
And for a successful woman, that means a business you love, working with people who are more than just clients—they’re friends, too. Imagine the joy of waking up each day looking forward to “work.” That’s exactly what you’ll find when you uncover your unique story.
Our step-by-step Planner that will walk you through each of the 8 steps and exercises that will help you create your unique brand, and your unique selling proposition (that’s important!). It is free when you sign up for UWE’s Annual Success Event in July.
See you there! XOXO – Shawn